Discover your beauty journey with True Beauty

Explore expert tips, honest reviews, and the latest trends in hair and beauty you can buy on Amazon.

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a bottle of olaplex next to a container of lotion
a bottle of olaplex next to a container of lotion
Rosemary hair oil

The best rosemary hair oil from Botanic Heart

orange and white printer paper
orange and white printer paper
a group of bottles next to a plant
a group of bottles next to a plant

Olaplex products

Olaplex is an innovative haircare brand that we all love

Best collagen mask

The Bio Collagen Mask deeply hydrates and firms the skin

Medicube Age-R booster pro

GLO24K Red Light, 3 modes.

Award-winning Anti-Humidity Treatment

Face and neck massager for anti-aging, acne, sooting and balancing

Our favorite beauty tool with 6-in-1 real glass glow massager

COLOR WOW

GLO24K Red Light, 3 modes.

Embrace Your Beauty

True Beauty is your ultimate guide for hair and beauty trends, featuring honest reviews, expert tips, and product recommendations to help you shine with confidence. We're a group of women from Sweden with years of experience in the beauty industry. We explore the market, test everything ourselves, and handpick the absolute best products to recommend to you.

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Beauty tips

🧼 Daily Skincare Basics

  1. Wash your face twice a day – morning and night.

  2. Use a gentle cleanser suited to your skin type.

  3. Avoid hot water – use lukewarm water to cleanse.

  4. Pat your face dry with a clean towel – don’t rub.

  5. Always moisturize after cleansing – even if you have oily skin.

  6. Use sunscreen every day, even when it’s cloudy or you’re indoors.

  7. Reapply sunscreen every 2 hours when exposed to the sun.

  8. Use a separate night cream or a thicker moisturizer before bed.

  9. Never go to bed with makeup on – it clogs pores.

  10. Clean your makeup brushes regularly (at least once a week).

🧴 General Hair Care

  1. Wash your hair 1–3 times per week – not daily – to preserve natural oils.

  2. Use a sulfate-free shampoo if you have dry or sensitive hair.

  3. Gently massage your scalp while shampooing – this boosts blood flow and promotes growth.

  4. Always use conditioner, especially on the mid-lengths and ends.

  5. Rinse out shampoo and conditioner thoroughly with lukewarm or cool water.

  6. Avoid hot water – it dries out both hair and scalp.

  7. Deep condition your hair once a week.

  8. Use leave-in conditioner or hair oil after washing if your hair is dry.

  9. Trim your ends regularly – every 6–12 weeks – to prevent split ends.

  10. Protect your hair from the sun, especially if it's colored (use UV spray or wear a hat).

a white table topped with three different types of skin care products
a white table topped with three different types of skin care products

Gallery

Explore our curated collection of beauty trends and inspirations.

A collection of beauty products arranged artfully on a magazine cover. The setup includes a pink box labeled 'Face Hero', a dropper bottle with a matching color scheme, a small round pot with a golden logo, a white fluffy brush with a golden handle, and a delicate gold necklace with circular charms. The magazine beneath these items displays bold text in a stylish font. The overall composition conveys a sense of elegance and beauty.
A collection of beauty products arranged artfully on a magazine cover. The setup includes a pink box labeled 'Face Hero', a dropper bottle with a matching color scheme, a small round pot with a golden logo, a white fluffy brush with a golden handle, and a delicate gold necklace with circular charms. The magazine beneath these items displays bold text in a stylish font. The overall composition conveys a sense of elegance and beauty.
white and pink labeled bottles
white and pink labeled bottles
a group of bottles with liquid in them
a group of bottles with liquid in them

Beauty Services Hub

Explore expert tips, product reviews, and beauty trends for your self-care journey.

A skincare product labeled 'Beauty Counter' placed in a scalloped white dish, sitting on top of a glossy magazine with fashion imagery. Accompanying accessories include a curved gold chain and large hoop earrings, all set against a white, furry background.
A skincare product labeled 'Beauty Counter' placed in a scalloped white dish, sitting on top of a glossy magazine with fashion imagery. Accompanying accessories include a curved gold chain and large hoop earrings, all set against a white, furry background.
Expert Product Reviews

Discover honest reviews on the latest beauty products for glowing skin and hair.

Tailored Beauty Tips

Get personalized recommendations to enhance your beauty routine and boost your confidence.

Latest Trends Insights

Stay updated with the newest trends in beauty and hair for your self-love journey.